Head of Marketing DACH

Job description

Chatterbug is building the internet’s best way to learn a language by empowering those who speak them: humans! Humans build our curriculum, teach our students how to speak in one-on-one lessons, and now we are looking for a few more humans to join us in making Chatterbug the best it can be.

Check us out at https://chatterbug.com.



About the job

It’s an amazing time to be joining Chatterbug. We’re soon launching a whole host of new language courses and are looking forward to continuing the momentum we have in the DACH region. We’re looking for someone with the necessary experience to build passionate, engaging and efficient marketing campaigns that will drive forward our growth across Germany, Austria and Switzerland and build upon the love our users already have for our brand and product. 

Here’s how you’ll do that:

  • Define Chatterbug’s marketing and growth strategy for the DACH market
  • Develop, plan and execute strategic (content) marketing initiatives, campaigns and brand related communication to grow brand awareness, revenue & user base for Chatterbug in all DACH markets
  • Lead and launch unique offline and online marketing and communication activities in DACH
  • Assure that marketing, PR and social media are speaking with one voice
  • Help plan our marketing budget and investment decisions and make sure they meet our KPIs for the DACH market
  • Strategically identify and develop partnerships and cooperations with external companies, brands and influencers
  • Build up and lead Chatterbug’s marketing team


About you

We are looking for a multi-talented marketing expert who knows the DACH market inside out. If that sounds like you, and you know a thing or two about language learning to boot, we’d love to learn more about you!


About us

Although we are a small team, we have a big product. We are an experienced team with backgrounds at GitHub and other major tech companies with funding from top investors in Silicon Valley and Europe. Our team works extremely reasonable hours and we have a strong commitment to work-life balance.


Beyond language learning, we’re on a bigger mission to help make lots of jobs for people who only need one skill: how to speak their native language. We currently teach German and Spanish and French to English speakers, as well as English to Spanish speakers. Soon, we’ll be launching all of our courses for German speakers, too. We have an international team and an international product, and we’re proud of it.


Curious about how the company operates? Here’s a quick overview:


  • Remote flexibility. Our largest office is in Berlin with ~42 people, but our team is encouraged to travel and work from home when needed. Because of the vast time zone spread, we focus on asynchronous communication when possible, via Slack and Basecamp.

  • Work/life balance matters. We work a full day then go home, and please set up your Do Not Disturb. That Slack message can wait, can’t it? We think so too.

  • Face time brings us together. Since we’re split up over the world, we put a lot of value on our weekly in-video “Chattermeet” all-hands meetings. We share what’s happening in the company, our product, our curriculum, and occasionally some tidbits about our lives too.

  • We value diversity. Chatterbug is an inclusive company - we embrace difference and strive for equality. We are committed to building a team that represents a variety of backgrounds, identities and perspectives. We particularly encourage parents, women, people of colour and LGBTQIA+ to apply. We’re striving to create a safe environment that’s inclusive to everyone.

  • Learning first. We have monthly breakfast meetings at our Berlin office to teach about our systems and we encourage our employees to network and be continual learners at professional events.

  • Pitch us. Ideas for our company and our product can come from all levels or layers of the organisation—you just need to write it up or propose it!



Benefits at Chatterbug

  • A leading role shaping a new chapter in the growth of a cutting edge ed-tech startup
  • We’ll pay for you to learn a language - either with us or take a class, on us. You can also elect a friend or family member to learn with us for free, too

  • 26 days paid holiday

  • Regular fun events, team dinners and an annual company summit abroad

  • A wonderful rooftop office in the heart of Berlin (with free fruit and amazing coffee!)


Want to apply?

Click the Apply for this Job button! If you have a resume, please feel free to upload it, but we're more interested in why you think Chatterbug might be a good fit for you and what you've done before. The cover letter is your chance to shine! Don't forget to list any relevant links (portfolio, links to side projects, etc). We look forward to hearing from you!


  • You are based in Berlin or willing to move here
  • 5+ years experience in marketing, consulting and/or business development with focus on the DACH market
  • Full fluency in spoken & written German and English
  • Comprehensive understanding of the current trends & technologies in (online) marketing
  • Experience in launching unique offline and online campaigns
  • Solid DACH marketing experience in a related industry
  • Experience in a tech-related start-up environment
  • Proactivity and strong analytical & organisational skills
  • Entrepreneurial start-up attitude, hands-on mentality, high motivation and willingness to learn
  • Experience with leading and building up a team

Ideally you will also have:

  • Experience in PR
  • Previous experience with an online and/or subscription business model
  • Additional languages are a plus!